In an effort to stop the spread of Covid-19, Sock Fancy and Hands On Atlanta will donate 50,000 non-surgical, protective masks to metro Atlanta community organizations.

Atlanta, GA -- Sock Fancy and Hands On Atlanta will distribute at least 50,000 non-surgical protective masks to metro Atlanta nonprofits, schools, and community organizations in need. The partnership was sparked through Sock Fancy’s timely pivot from making custom socks to making protective masks to meet the urgent demand for personal protective equipment (PPE) due to the global Covid-19 pandemic. Through their pivot, Sock Fancy launched a “One-for-One” campaign, promising to donate 1 mask for every mask purchased. With the state of Georgia reopening, the need for every member of our community to be able to protect themselves (and each other) has never been higher.

“We recognized our ability to help our [Atlanta] community as soon as we heard of the urgent demand for PPE from healthcare and nonprofit organizations across the country. We knew our staff and manufacturers would rise to the occasion to get the masks produced. Partnering with Hands On Atlanta to distribute the masks to our communities’ most vulnerable has made it possible for us to fulfill our “One for One” commitment” said Stefan Lewinger, Co-founder and CEO of Sock Fancy.

During the initial phase of their Covid-19 relief efforts, Hands On Atlanta focused on fighting food insecurity with Atlanta Public Schools and the Atlanta Community Food Bank. They also created a resource where Atlantans could find opportunities to serve in-person (utilizing social distancing) or virtually from home. As relief turns into recovery, they’ll continue to provide volunteer opportunities while shifting to meet the growing needs of the community. Food assistance, workforce development, voting, and access to PPE are among the core focus points of the next phase in their efforts.

“We’ve heard from our nonprofit and community partners that staff and client safety is their top priority. So, when the team from Sock Fancy called us to see if we could help with their distribution efforts, we dove in head first,” said Jay Cranman, President and CEO of Hands On Atlanta.  

The partnership is already off to a great start. Over 4,000  masks have been donated to the Atlanta Police Department for distribution to those experiencing homelessness in downtown Atlanta.

“As has been said many times throughout the course of this pandemic, we are truly in this together and are grateful for your partnership, particularly in service to those who are most vulnerable among us,” said Tammy Hughes, Social Impact Director for Atlanta Downtown Improvement District/Central Atlanta Progress.

For more information on this partnership and to apply to get masks for your nonprofit, community organization, or school visit the Hands On Atlanta website at https://www.handsonatlanta.org/masks.