What a game. There's comfort in camaraderie, rallying behind a fellow, feathered football team. Congrats to the Super Bowl LII champion, Philadelphia Eagles.
Almost as exciting as the game itself, the commercials have taken on their own importance as a part of the "Big Game's" pageantry. A growing trend from company's is to showcase a stance surrounding some our most polarized social issues. You might remember last year's Airbnb "We Accept" commercial.
Certainly not every company set out to make a statement, but it was impossible to avoid the civic tones struck in a large portion of ads. Will this trend continue? Will companies continue to put themselves forward as the moral compass within our country?
As the head of a nonprofit, I love seeing billion-dollar marketing budgets being used to spread awareness about our communities most pressing needs. Here are 5 ads that stood out to me:
Disaster Recovery (Budweiser)
Budweiser promoted their effort to send clean water to Texas, Florida and Puerto Rico after the recent hurricanes. According to Budweiser, their Cartersville, GA brewery has provided 2 million cans of water this year alone.